Creative Freedom > Brand Briefs: The 8.7M-View Proof
- Amin Hannan
- Nov 2
- 1 min read
What if a brand actually trusted a creator for once?
No brief. No “brand colours.” No logo fights. Just trust.
The client told me, “You decide the topic and the video.”
It was our tenth+ collaboration, they knew what happens when I get full freedom.
I had to return the favour of betting on me over the years.
I made “If your CNG Mama exposed you.”
Funny, relatable, and naturally tied to the brand not forced into it.
Results:
5.7M+ on Facebook
3.3M+ on TikTok
8.7M+ total organic views
What the brand could have said but didn't:
“Amader visibility nai.”
“Shob kisu brand colour kore den.”
“CNG mamar kapor amader brand er colour na.”
Instead, they said "we trust you".
People don’t share branding. They share stories.
And this story did 8.7 million views, with zero boost.
PS: Emon actually wore a CNG mama's shirt.Was it clean? I will let you decide.
Read about my failed partnership here:
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